HØJ Elitehåndbold is bolstering its off-court operations with the appointment of Regina Højfeldt Flittner as its new commercial manager, responsible for the club's sales and marketing.
Regina Højfeldt Flittner brings solid experience in commercial development, partnerships, networking and events, and will help take HØJ Elite's commercial platform to the next level.
She takes up the role on 1 October 2026 and will also be the main point of contact for HØJ Elite's many business partners.
Helle Rasmussen, director at HØJ Elite, explains:
"We had a large and diverse pool of applicants and ran a thorough recruitment process. It quickly became clear that Regina was a really good match for us. She brings strong skills, a high energy level and the right personal qualities for a role with plenty of balls in the air and lots of external relationships," says Helle Rasmussen, adding:
"I'm really looking forward to working with Regina, the rest of the administration and our business partners to develop HØJ Elite's commercial platform even further in the coming years. It's a clear area of focus for us, so we can add another layer to our growth."
A strong match
Regina Højfeldt Flittner is therefore set to become a central part of HØJ Elite's continued commercial development – something she is looking forward to herself.
"I can see a strong match between my experience and the development HØJ Elite is in the middle of. The combination of commercial development, strong partner relationships, networking and experiences is close to what I've worked with throughout much of my career," says Regina Højfeldt Flittner, continuing:
"At the same time, I see HØJ Elite as a place where everyone is part of the team, where you spar with each other, help one another and create results together – and that motivates me. On top of that, I love handball, live locally in Ølstykke and have followed HØJ Elite's development over the past few years."
For more information:
Helle Rasmussen, managing director at HØJ Elite








